Praktiker
Corporate identity design
Following the redesign of Praktiker Hellas’ logo, we were tasked with creating the retailer’s corporate identity.
For the new stationary we utilized the symbol of the new logo and created clean, modern forms, using white as the canvas for the corporate colours.
The same forms were used to create patterns for the retailer’s trucks. Υellow was selected as the dominant colour to attract attention and make an impact.
