Praktiker
Environmental branding
Creating a house style for Praktiker Hellas.
Praktiker Hellas is a Greek Home Improvement & DIY Network and an one-stop-shop for everything one may need for their house or garden. It is safe to say that their products and services are shaping the urban landscape. Inspired by this we designed a house style that can be adapted to represent different services (such as the “Service corner”, which is the technical and service department of the retailer, the paint department etc.). We have “borrowed” the lines from Praktiker’s logotype, and we have created a city, where the logotype is incorporated as the sun, thus creating a vibrant, decorative and highly branded design that is also flexible enough to use in varying in-store applications such as murals, but also in documents, uniforms et al.