Soul up

Logo & corporate identity design

Exercise strengthens the body, but also lifts the spirit, builds our confidence, and brings us joy and inner balance. We took that into account when asked to create an identity for a new pilates and yoga studio. That led us to the name “soul up” and the design of a combination mark with clear, bold typography. The word ‘up’ in combination with a pilates ball and mat comprise the figure of a person that performs a balance exercise. The colour is specifically used to accentuate both the feeling of strength, as well as that of positivity.