Logo & corporate identity design

OTEGLOBE is the leading wholesale carrier in S.E. Europe with global reach and a reliable hub in the Mediterranean basin, offering to the market an alternative route for connecting Europe to Asia and the world through Greece.

The company’s identity was in desperate need of renewal. The design had various weaknesses, with the most basic one being that it was
not adaptable to the requirements of a digital environment. In addition, it could not be used in a smaller scale and its B&W version was particularly weak. Our challenge was to make a cleaner, more modern, and -ultimately- more impactful brand, by making the minimum
changes possible. We had to respect the brand’s history and acknowledge the fact that customers along the globe were familiar with its old image.