Praktiker

Praktiker is a Greek retailer specializing in Home Improvement & DIY products. Following the retailer’s rebranding we were assigned the design of the visual identity of all its packaging materials (gift bags, reusable bags, boxes, stickers etc.)

Our objective was to enhance the brand, improve the customers’ overall experience and turn the branded materials to items that one would be happy to use and be seen with.

We focused our design on a refined and minimalistic aesthetic with a delicate line, drawing inspiration from the new logotype.

The color palette is bright and playful. We utilized the brand colours (yellow/blue) to create a bold contrast that has great stopping power.