Kotsovolos Airport K Spot
Name & environmental branding
Kotsovolos introduced new model, convenience stores located inside Greek airports.
In order to distinguish these small stores’ benefits from their larger counterparts’, we created a short name using the well-known K letter of the retailer, while for the design we were inspired by the location of each store. Especially for the store inside the Rhodes airport, we used a bold palette of blue and red, which made the store stand out, while maintaining the connection with the main brand.