K spot

Name & environmental branding


Kotsovolos introduced new, convenience stores located in places where space is limited and purchases must be fast and easy (such as an airport). In order to distinguish these small stores’ benefits from their larger counterparts’, we created a short name using the well-known K letter of the retailer, while for the design we were inspired by the location of each store. Especially for the store inside the Rhodes airport, we used a bold palette of blue and red, which made the store stand out, while maintaining the connection with the main brand.