The Journey Center

We were tasked with the creation of the identity for Ms S. Simidala, a renowned Greek Clinical Psychologist and Psychotherapist, who specializes in trauma therapy through Cognitive Behavioral Therapy (CBT).

Our starting point was a personal brand, but the client needed the new identity to be flexible enough to enable the development of Ms Simidala’s practice to an organization that encompasses a group of therapists with the same therapeutic goal.

The creation of a visual identity for such a demanding field requires in-depth research, in order to fully understand the needs and to communicate verbally and visually the therapeutic trust one has to bestow on a therapist in order for them to begin the healing process.

Before the design we needed to come up with a name that would be clearly connected with the field we were dealing with. This is why we interpreted the healing process, (which is different for every individual, because one must identify their personal disfunctions, and modify their mental schemes, beliefs and, in extent, their behavior), as a journey and this is how The Journey Center was born.

The visualization of the journey was achieved through a symbol that depicts the constant movement towards our inner self. The shapes -that from indistinct turn clearer- symbolize the achievement of clarity and of a stronger self. A superior self.