Synka Super Markets, a leading retailer founded in Chania, Crete in 1979, has grown to operate stores across the entire island.
To mark their 45th Anniversary, we were assigned the development of a celebratory identity and supporting communication materials. Drawing inspiration from the retailer’s existing Mediterranean colour palette and the vibrant spirit of Crete, we crafted a unique pattern. This design creates a clear, positive visual connection to the island while significantly enhancing the brand image.
The commemorative logotype subtly incorporates a cyclical element, symbolizing the brand’s enduring four-decade relationship and deep commitment to the local community—a relationship defined by coexistence, contribution, consistency, and respect.
