The Folks

Logo & marketing materials design

Dionysis,  Charis and their Grandfather are the mountain team!

They united their strengths and individual expertise in the dining business, in order to make a difference in Arachova, by creating a dining place with unique flavours.

The brief was to create a brand identity that somehow alluded to cool, modern shepherds.

Regarding the name, we were inspired by the word folklore, introducing The Folks· the modern shepherds that create traditional dishes with a modern and delicious twist.

The faces of the two partners along with the mountain that their enterprise is located, gave rise to the design of the logo.

In order to create and enhance the uniqueness of the house-style, we used the pattern of the renowned hand-woven textiles of the area.