Packaging design

Fruit preserves are the most traditional treat there is, and when they come with no sugar, they are extra inviting, and modern!

In order to subtly nod to history and also to add a sense of modernity, the fruits on the labels became drawings. We used fonts that emulated hand-written script, in order to hint to the tradition of the home-made preserves, while the rest of the label was kept clean and minimal.