K Spot by Kotsovolos
Name & environmental branding
Kotsovolos introduced a new model, convenience stores located in places where space is limited and purchases must be fast and easy .
In order to distinguish these small stores’ benefits from their larger counterparts’, we created a short name SPOT and combine it with the well-known K logo. For the exterior design we used a bold palette of grey and red, which made the store stand out, while maintaining the connection with the main brand.