K Spot by Kotsovolos

Logo & retail store design

Kotsovolos introduced a new model, convenience stores located in places where space is limited and purchases must be fast and easy .

In order to distinguish these small stores’ benefits from their larger counterparts’, we created a short name SPOT  and combine it with the well-known K logo.  For the exterior design we used a bold palette of grey and red, which made the store stand out, while maintaining the connection with the main brand.