Karamolegos Packaging Design

 Zea, 100% Wholemeal and 8-seeds’ sliced breads.
The fundamental vehicle of the design is the capital letter K, forming the transparency window on the packaging, is a direct reference to the company’s name creating an unbreakable relationship between the brand and the bread itself. The white colour used as a background, is a bold choice that helps packaging to stand out on shelf. The font used helps to connect product innovation with love for bread. The transparency at the top uses the stylised symbol of a wheat’s ear which is also a recognisable element of the mother brand’s logo.