The Brand Team created the new series of 6 rusks SKUs for Karamolegos Bakery S.A
We have searched and found a strong name – etymologically, the word ”rusk” is deficient to Paxamas <Paxamos, a baker and cook of the 1st century-. The logo refers to the shape of the rusk and we have created a hand drawn font for these series. Earthy and natural shades have been used as the color palette along with the linear elements in an abstract way, refering to the environmental and geological features of the origin of each code.
Paxamas stands out on the shelf with a strong and unique identity.